Sea-Tac passengers tweeting from the baggage carousel to support poverty-wage baggage handlers

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New “First class, coach class, poverty class” ads call on @AlaskaAir to #raisethewage as low-wage worker unrest continues at our airport

Beginning this week, Sea-Tac passengers waiting at the baggage claim, smartphones in hand, will see a new ad which enlists them to tweet @AlaskaAir to #raisethewage for baggage handlers and thousands of other poverty-wage workers at our airport.

Standing out from among the more typical airport ads asking passengers to use a particular limo service, stay in a downtown hotel, or support the Gates Foundation, the new “First class, coach class, poverty class” ads — appearing at all 16 carousels — enlist passengers to use their smartphones to tell Alaska Airlines to do something to improve the poverty-class wages and working conditions at our airport. Continue reading